TECHNOLOGY
We turn real behavior from expat operations intoverifiable trust data.
Recruiting, participation, content submissions, store visits, review, payment — Soo & Carrots standardizes the data all of it produces,then pairs rule-based checks with AI analysis to handle matching, verification and the operational busywork.
Verified results do not vanish once the project ends. They build into a Trust Profile:safer, more accurate collaboration for companies, and proof of what they can do for expats.
TIPS R&D · Ontology AI-based E2E Operating Infrastructure
INTEGRATED CORE ENGINE
01
Standardized Collection
Scattered data, brought onto one standard
Identity, nationality, language, visa, location and interests — plus participation, delivery and payment history — all mapped onto one shared schema and ontology.
- Profile
- Activity
- Evidence
- Settlement
02
Rule-based Verification
Anything clear-cut, handled by rules
Deadlines, location, visa, required actions, submission formats, evidence — a rule engine clears these first, so nobody checks them by hand.
- Deadline
- Location
- Eligibility
- Required Action
03
AI Verification
Judging whether the work is good — and real
Images, video and documents are checked against the brief and screened for duplicates, forgery and abuse. Anything the model is unsure about goes to a human.
- Multimodal AI
- RAG
- Fraud Detection
- Human Review
04
Matching & Ranking
Ranking on who will actually deliver, not just who qualifies
Nationality and language are the easy part. We also weigh interests, past participation, deadlines met and quality delivered — then rank candidates by fit for this project.
- Eligibility
- Preference
- Performance
- Explainable Ranking
05
Trust Profile
Real behavior, turned into an asset
Verified participation, delivery quality, deadlines and payment history build into a trust profile that carries into the next hire, campaign or event.
- Verified History
- Performance
- Reliability
- Opportunity
FROM ACTIVITY TO TRUST DATA
- Profile & Activity DataWhat people say, and what they do
- StandardizationAll of it on one standard
- Rule + AI VerificationRules first, then AI
- Matching & OperationMatched, then run end to end
- Verified Trust ProfileA profile you can verify
- Better OpportunityA sharper match next time
Trust is not what someone types into a form —it is what builds up when real behavior gets verified, again and again.
ONE CORE, MULTIPLE VERTICALS
Integrated Core Engine · 01 → 05
UGC Marketing
Expat creator content
- Apply
- Select
- Submit content
- Guideline check
- Reward · settlement
Visit / O2O
Store visits and experiences
- Request
- Book
- Actual visit
- Time · location proof
- Review · settlement
Recruiting
Expat hiring
- Apply
- Eligibility · visa check
- Fit matching
- Interview · hire
- Work history
Different businesses,but collect, verify, match, operate, record — that core never changes.
What companies get
- Hours back from manual searching and checking
- Fewer no-shows, less abuse, no faked evidence
- A clear view of everything from recruiting to payment
- Bigger projects without hiring more people
- Participation and performance data you can use again
What expats get
- Real work, turned into a record you can show
- Honest effort, fairly judged
- Jobs and campaigns that actually suit you
- Clear pay, with nothing hidden
- A trust asset that helps with settling in and earning a living
TRUST ENGINE
Trust—Not on Gut Feeling, but onData and Evidence.
One core engine connects standardized data collection, rules- and AI-based verification, intelligent matching, and a trust profile that grows with every completed activity.
Standardization
Standardize fragmented data through a shared ontology and schema.
Verification
Assess reliability through evidence-based verification combining rules and AI.
Matching
Improve matching accuracy with AI-powered ranking and recommendations.
Automation
Automate end-to-end operations with workflows and dashboards.
STEP 01
Collect
Everything on one standard
- Identity · nationality · language
- Visa · where they live
- Interests · activity data
STEP 02
Verify
Rules first, then AI
- Requirements · deadlines · location
- Brief followed · images checked
- Abuse and forgery caught
STEP 03
Match
AI matching and ranking
- Fit for this project
- How well they delivered before
- Recommendations from real history
STEP 04
Accumulate
A trust profile that keeps building
- Verified activity history
- Delivery quality · payment records
- Feeds the next opportunity
PRODUCT ARCHITECTURE
We Start With Community and Scale IntoOperations and Data Infrastructure.
LAYER 01
Expat Community App
Soo House
A community app where expats discover and participate in social and economic opportunities.
LAYER 02
Business Operating Platform
Soo House Business
An all-in-one workspace where companies and institutions manage the full workflow—from participant recruitment to performance reporting.
LAYER 03
Data & AI Infrastructure
Trust Data Engine
The Infrastructure That Turns Real Expat Activity Into Trust Data
- Community
- Participation
- Evidence
- Trust Data
- Better Opportunity
Start Your Next Expat ProjectWith Confidence.
From finding the right participants to verification and payments,
we design the operating workflow around your goals.



